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SEO Copywriter

Company: Defenders
Location: Aurora
Posted on: May 3, 2021

Job Description:

Company Overview: At ADT, we've been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. For more information, visit or follow us on Twitter, LinkedIn, Facebook and Instagram. Position Summary:The ADT Digital Marketing SEO team is seeking an experienced and passionate SEO Copywriter to join the fast-paced, growing ADT marketing organization at HQ in Boca Raton, FL or Aurora, CO. In this role, you will have the opportunity to work with other passionate marketers, industry leading subject matter experts, and other SEO team members to help scale ADT's organic search presence across Google through crafting expert level, deeply researched, data driven digital performance content. Your contributions to ideation, research and content development will help ADT increase search visibility, grow traffic to , and acquire new customers. The ideal candidate is a T-shaped copywriter; with a depth of writing skill, but plenty of breadth to be effective for SEO. The well-known ADT brand generates a significant amount of organic search volume, so it is crucial that we continue to position our strong brand for success through 2021 and beyond to drive business impact for the organic channel.Duties & Responsibilities: Content Planning and Development: Work with the SEO Content Strategy Manager on content ideation, research, planning and writing new data driven SEO content to grow SEO rankings and increase organic search traffic. Optimizing and refreshing existing content that garners trust and creates demand for ADT services and products. Content Optimization and Improvement: Optimizes content for all lines of business as requests come into the SEO team for review and recommendations to add organic search performance value. Write Link Building Pitches: As part of the link building process, helps the SEO Content Strategy Manager with writing persuasive pitches which are sent to digital publications to attract backlinks to ; which grows trust and authority in search engines. Develop Local SEO Content: Assist in boosting the ADT local SEO program by crafting fresh Google My Business posts for ADT's 350+ locations and producing locally focused content for local service area pages. Performance Measurement & Reporting: Works with the SEO Data Optimization Manager to track and analyze content performance and impact to the business.

Keywords: Defenders, Aurora , SEO Copywriter, Other , Aurora, Colorado

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