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Marketing Analytics and Performance Senior Business Analyst

Company: VirtualVocations
Location: Aurora
Posted on: February 10, 2024

Job Description:

A company is looking for a Marketing Analytics and Performance Senior Business Analyst who will analyze marketing campaigns and customer data, provide actionable insights to enhance marketing strategies, and collaborate with various teams to shape future business growth.
Key Responsibilities:

Analyze marketing campaigns and customer data to assess effectiveness and ROI
Provide actionable insights to enhance marketing strategies and optimize budgets
Partner with Data Science to build the roadmap for marketing attribution needs across the portfolio

Required Qualifications:

Bachelor's degree in Business, Statistics, Economics, or a related quantitative field
Minimum 10 years of proven experience in marketing analytics
Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau)
Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
Deep knowledge of the advertising landscape and ability to translate that knowledge for business needs

Keywords: VirtualVocations, Aurora , Marketing Analytics and Performance Senior Business Analyst, Advertising , Aurora, Colorado

Click here to apply!

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