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Senior Copywriter -Communications Specialist Sr

Company: Children's Hospital Colorado
Location: Aurora
Posted on: June 19, 2022

Job Description:

Why Work at Children's.... Here, it's different. Come join us.Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.Here, the nation's brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist's outlook, a trailblazing spirit, and a celebrated history, we're making new strides every day.We've been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the nation's top 10 pediatric hospitals by U.S. News & World Report.As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.That's why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling: to heal every child who comes through our doors.A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it's different.Additional InformationDepartment: Advertising Brand MarketingHours per week: 40, eligible for benefitsShift: This is a non-clinical exempt position. Days/hours are Monday through Friday approximately 8am to 5pmJob OverviewThe Senior Copywriter reports to the Director of Brand and Creative and works closely with senior leadership, brand and creative team leaders, Marketing Strategy, internal clients, medical providers, and others in creating and implementing comprehensive internal and external communications strategies and campaigns.With a deep understanding of our mission, vision and values, this role serves as a partner and advisor to key stakeholders to achieve positive impact and alignment across our system of care. This individual has a passion for storytelling and creating experiences that create excitement, drive engagement, connect people across the organization and shape our unique culture.The Senior Copywriter is highly motivated, self-directed, persuasive, priority-driven and collaborative. Exploring new and creative ways to reach all of our internal and external audiences is vital.ResponsibilitiesPOPULATION SPECIFIC CARE

  • No direct patient care. Essential FunctionsA team member in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.
    • Write compelling content, messaging and stories for marketing communications, in the voice of Children's Colorado, across a wide range of tones and writing styles including advertising, business, creative non-fiction, journalism, medical/technical and script
    • Write for a variety of audiences including parents, referring providers, national pediatric specialists, team members and the general public; in multiple channels including print, video, web, collateral, etc.
    • Conceptualize, plan, and write according to creative or project brief and/or project specifications
    • Collaborate with other team members (strategists, designers, copywriters, videographers) in developing communication concepts that reflect the unique position and value of Children's Colorado to our diverse audience segments
    • Conduct project research and interviews to ensure subject matter understanding
    • Cultivate ongoing relationships with executive leaders and internal clients as a trusted partner and advisor on communication opportunities and challenges
    • Work independently on strategic initiatives, managing multiple complex projects simultaneously
    • Lead presentation of work with all levels of internal clients
    • Follow marketing workflow through from concept to production/development
    • Manage own project workflow while coordinating with project teams and management on schedules, requirements, goals and assignments as needed
    • Ensure successful representation of the Children's Colorado brand, voice and values through knowledge of brand standards and writing best practices
    • Ensure creative integration across all marketing functions and channels
    • Supervise and mentor copywriters and junior copywriters
    • Demonstrate Children's Colorado's Standards of Behavior in all interactions: Quality and Safety, Communication, Ownership, Relationships, Professionalism and Teamwork Financial Accountability
      • Responsible for personal use of resources, supplies and materials, tracking personal spending and submitting accurate expense reports
      • Ensure assignments can be completed for allocated budget
      • Consolidate concepts for presentation
      • Work independently; sets priorities for own work within overall guidelines; manages own workflow in cooperation with others
      • Ability to manage multiple assignments in multiple phases, simultaneously
      • Discern whether work is within brand voice and design guidelines, brand compliance Impact Of Decisions
        • Assignments include projects with multiple components requiring ability to take and discern direction from internal clients and members of marketing team
        • Decisions limited to implementation and completion of departmental functions, goals and projects
        • Interaction with internal clients, agency partners, senior and executive leadership QualificationsEDUCATION - Bachelor's degree or equivalent in Journalism, Marketing, Communications, English or related field from an accredited college or university.Experience
          • Minimum of 7 years of experience in an agency or corporate environment.
          • Experience in writing and concept development, in marketing or advertising, preferred.
          • Demonstrated ability to think creatively and analytically to develop solutions that meet the goals and vision of Children's Colorado
          • Exceptional portfolio with work examples that showcase relevant experience, strong conceptual skills and solid execution
          • Outstanding oral and written communications skills including superior writing, grammar, structure, editing and proofreading
          • Knowledge of professional writing style such as AP Style
          • Professional work ethic; highly organized and dependable; able to multitask, work quickly and meet multiple deadlines with an appropriate sense of urgency
          • Ability to work independently or collaboratively depending on the need
          • Proficiency with relevant technology and software applications EQUIVALENCY - Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on a year for year basis.Physical RequirementsAbility to Perform Essential Functions of the Job
            • Audio-Visual: Hearing: Good
            • Audio-Visual: Near Vision: Good
            • General Activity: Sit: 2-4 hrs. per day
            • Motion: Bend: Up to 1/3 of time
            • Use of Hands/Feet: Both Feet - Precise Motor Function (Or Fine Manipulation)
            • Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time Work Environment
              • Mental and Emotional Requirements: Independent discretion/decision making.
              • Mental and Emotional Requirements: Makes decisions under pressure.
              • Mental and Emotional Requirements: Manages stress appropriately.
              • Mental and Emotional Requirements: Works with others effectively. Equal Employment Opportunity It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.Salary InformationAnnual Salary Range (Based on 40 hours worked per week): $67,948.52 to $101,922.79Hourly Salary Range: $32.67 to $49.00Benefits InformationAs a Children's Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, 403b employer match (retirement savings), and a robust wellness program.

Keywords: Children's Hospital Colorado, Aurora , Senior Copywriter -Communications Specialist Sr, Advertising , Aurora, Colorado

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