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Senior Manager - Growth Media

Company: Br--Mate
Location: Aurora
Posted on: April 8, 2021

Job Description:

Founded in 2016, Br--Mate is a rapidly-growing, Denver-based company that designs and produces the world's most innovative drinkware and lifestyle products for adult beverages. Inspired by equal parts inventiveness and imagination, we're a crew of passionate, creative, fast-moving, ambitious, self-starters with unmatched dedication to crafting the perfect drinking experience. This combination of innovation, product-market fit and our team's obsession with our customers has resulted in unprecedented growth across all of our robust sales channels over the last three years. We are seeking an experienced marketer with in-depth knowledge of digital media to help own our consumer growth strategy. We're looking for someone passionate about growth marketing with a willingness to dive deep when it comes to full-funnel marketing, Direct Response (DR) auction mechanics, and the drive to continue to innovate acquisition strategy. A successful candidate will be a data-driven acquisition marketing expert, who can not only hit the ground running with high-growth strategies, but is also willing to roll up their sleeves to support elevating the current team's underlying capabilities while bringing their expertise to the table.
The Senior Manager - Growth Media will be responsible for providing expertise and strategic direction in the areas of media strategy, media planning and media-mix attribution. They will partner with our external agencies to oversee performance and growth strategy across core social, display, search, programmatic and online video channels (including Facebook/Instagram, Google, YouTube, Twitter, Snapchat and Pinterest), as well as testing new, cutting edge publishers & technologies. They are responsible for developing the acquisition strategy and media KPIs, target audience, and channel mix. Primary job functions would be to find data-driven insights about our overarching campaign strategy and tactics, optimize our paid media efforts, maximize ROI, ensure campaigns are meeting or exceeding delivery and performance goals, and help enable omni-channel sales effectiveness in relation to our marketing and communications efforts.
Role & Responsibility:

  • Work closely with agency partners to develop media objectives, strategies, target audiences and KPIs for measurement
  • Partner with our external agencies to activate, measure and optimize paid media
  • Utilize media research, audience insights & data analytics to determine an optimal media mix
  • Partner with external agencies to establish monthly/annual channel traffic, sales, spend and customer forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Manage multi-million dollar monthly digital budgets across all digital paid marketing channels, including Facebook/Instagram, Google, YouTube, Twitter, Snapchat and Pinterest
  • Develop and own dashboards to report on acquisition channels performance against forecast daily/weekly/monthly, propose and implement budget changes to meet business goals (CPA, acquisitions, revenue, traffic, spend, etc.)
  • Monitor key metrics across channels including budget pacing, LTV, ROAS, and CAC
  • Study demographic data and consumer profiles to identify desired target audiences for all media/markets
  • Explore/test new channels and technology to identify areas for accelerating growth
  • Work in conjunction with the in-house creative team and agency partners to drive creative development and execution. Write creative briefs to define program objectives and KPIs.
  • Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking and creative analytics. Push for innovation while stretching our limits to continue hitting KPI goals.
  • Work closely with agency partners and in-house team to optimize media buying in effort to hit aggressive growth goals and ROI targets
  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
  • Work closely with cross-functional teams to analyze and assess efficacy of initiatives and how they are supporting larger organizational goals
  • Constantly stay informed with best in class acquisition practices, including campaign structures, bidding tactics, marketing tech, newest marketing channels, and best-in- class creative approaches to test & learn from cutting edge marketing tactics. Qualifications:
    • 4-6+ years of successful, diverse and progressive acquisition marketing experience, specifically in paid social (e-Commerce experience is required)
    • 3+ years of hands-on paid social, search, paid shopping, programmatic & video ads management (required)
    • Strong analytical skills and data modeling skills for forecasting (required)
    • Hold certification in Google AdWords and/or Facebook certified professional (required)
    • Experience with Amazon Advertising (preferred)
    • Experience with Web Tracking/Attribution (preferred)
    • Audio (podcast, radio, streaming, etc.) + OOO marketing experience is a plus
    • Experience managing marketing programs that are held to a specific CPM, CPC, CPA, LTV, ROAS KPIs
    • Experience conceptualizing/implementing marketing plans & developing complex A/B testing strategies
    • Experience in handling large scale campaign planning and optimization for both performance and brand impact
    • Experience working with creative teams to develop concepts and bring messaging to life
    • Understands the breadth and depth of media analytics/campaign tracking and is able to tell the story about how these analytics contribute to marketing ROI
    • Excellent project management skills with an ability to set and achieve goals, meet deadlines, pivot strategy and multitask in a fast-paced environment
    • Experience managing multiple paid advertising agencies and in-house teams/campaigns
    • Experience synthesizing complex ideas into actionable recommendations/reports for senior management
    • Possesses strong attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Keywords: Br--Mate, Aurora , Senior Manager - Growth Media, Advertising , Aurora, Colorado

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