Salesforce Marketing Administrator

Company: Spinnaker Support
Location: Aurora
Posted on: April 8, 2021

Job Description:

The Marketing Operations Administrator works with stakeholders to define requirements, customize, integrate, and maintain the sales and marketing technology stack.
Requirements

• Bachelor's Degree in marketing, operations, data analytics, or programming related fields.
• Deep knowledge of Salesforce Sales Cloud technology (Lightning) and add-ons.
• 3-5+ years experience and certification as a Salesforce Administrator, preferably in a similar environment.
• Proven proficiency with backend management and integration of critical marketing tech stack components, e.g., marketing automation, account-based marketing, website chatbot, data sourcing and management tools and technographic tools.
• Experience working within ISO certifications preferredResponsibilities
  • Learn how we use Salesforce and what we are attempting to achieve
  • Work with stakeholders in marketing, sales, and others (to a lesser extent) to define new requirements and customize the platform
  • Maintain the platform while staying updated on new tools, capabilities, and updates
  • Train existing and new users; manage roles, profiles, sharing rules, workflows, and groups
  • Help users set up personalized dashboards, fields, alerts, and reports
  • Maintain clean and up-to-date customer and prospect data within the Salesforce database
  • Use tools like ZoomInfo for adding and modifying account and contact data
  • Pull lists used for promotion and communication with customers and prospects
  • Manage tech stack vendor relationships; validate new features, drive best pricing and commercial terms, facilitate timely contract renewals
  • Configure and maintain tight integration points between pertinent sales and marketing technology stack components
  • Drive sales and marketing efficiency
  • Streamline marketing program budgeting process
  • Track and report on key performance indicators, preferably through adoption of predictive analytics for alerts regarding red flag situations
  • Oversee project management tool vendor for new features, adding new users, and watching for project bottlenecks that slow marketing productivity and effectiveness
    Spinnaker Support is committed to fair and equitable compensation practices. The salary range for this role in Colorado is $80,000 - $95,000. Final compensation for this role will be determined by various factors such as education, experience, knowledge, skills, and abilities of the candidate, and alignment with market data.

Keywords: Spinnaker Support, Aurora , Salesforce Marketing Administrator, Advertising , Aurora, Colorado