Director Of Marketing - Technology
Company: True Realty
Location: Aurora
Posted on: January 10, 2021
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Job Description:
We are searching for a highly innovative and experienced digital
marketer who can create thoughtful online lead generation campaigns
designed to engage potential clients while building brand awareness
and trust. The person will be a part of the True Realty leadership
team and play a significant role in selecting and managing
technology to enable effective multichannel client
communication.
This person should have extensive digital marketing skills and
knowledge of ad creation and segmentation, campaign development,
results reporting, and strong analytical skills. They should also
be kind, thoughtful, and have a real-world understanding of the
customer's perception of our marketing.--
The selected individual needs to develop a comprehensive marketing
strategy for True Realty and its agents focusing on video content.
They will develop best practices and systems to impact agent
branding positively. Additionally, the Director of Marketing and
Technology will train new agents, enabling them to become social
influencers within their community.
Ultimately, the role is responsible for building strategies to
impact existing and potential customers throughout the residential
real estate journey. The person also needs to be comfortable with
the accountability of lead generation, ad effectiveness, audience
engagement, and conversion. Salary: Please submit your resume and a
short cover letter describing why you are a fit for the role. Cover
letters are required. $70,000 plus benefits.
Responsibilities:
--- Online Lead Generation
--- Retargeting Campaigns
--- Website Management and landing page creation
--- Multichannel messaging content
--- Google Analytics
--- Advanced Google PPCA marketing
--- Social Media (Instagram, Facebook, YouTube, and LinkedIn)
marketing strategies and management
--- Visual content creation including image and video
--- Writing copy for email and text campaigns
--- Develop programs to attract new customers, leads and grow the
business
Qualifications:
--- Three years of marketing experience
--- Four-year degree required
--- SEO, Google ad creation, advanced segmentation, PPC
--- Highly capable with Google Suite for campaign results
reporting
--- Experience managing advertising spending, outside agencies and
vendors
--- Experience with Google Analytics
--- Highly self-motivated
--- Proficient in project and time management
--- Excited to work with a small team in a fast-paced
environment
--- Ability to think both creatively and strategically
--- Have a growth mindset with a great attitude
About Company:
True Realty is creating a better way for people to buy and sell
homes. We want our clients to have an organized and efficient
experience while not losing the personal touch of a truly
professional Realtor. With this goal in mind, we created a team
approach to selling homes. By having a team in place, our sales
agents can focus on their clients' specific needs and provide
exceptional customer service while never having to worry that
something is falling through the cracks.
Keywords: True Realty, Aurora , Director Of Marketing - Technology, Advertising , Aurora, Colorado
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