Dermatology Thought Leader Liaison
Company: Allergan
Location: Englewood
Posted on: May 3, 2024
Job Description:
Company DescriptionAbbVie's mission is to discover and deliver
innovative medicines and solutions that solve serious health issues
today and address the medical challenges of tomorrow. We strive to
have a remarkable impact on people's lives across several key
therapeutic areas - immunology, oncology, neuroscience, and eye
care - and products and services in our Allergan Aesthetics
portfolio. For more information about AbbVie, please visit us at
www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram,
YouTube and LinkedIn.Job Description"This role is field-based, and
candidates should live within a reasonable distance from the
primary city."The geography includes the following states and we
are open to hiring candidates who live in the following areas:
- Alabama
- Mississippi
- Arkansas
- Kentucky
- TennesseeThe Immunology Thought Leader Liaison (TLL) is a key
member of brand strategic marketing team. The TLL is the primary
point of contact for the AbbVie Marketing team within an assigned
region, interacting with External Experts for the purpose of
gathering on-label insight aligned to company strategic plans for a
specific therapeutic area. Additionally, they partner with
franchise marketing leads and field leaders to help develop
regional commercial marketing plans where needed along with help to
ensure/monitor execution is consistent with regional/national
strategy.Key Responsibilities:
Thought Leader Engagement and Development
- Interact with national/regional/local External Experts,
emerging leaders, and relevant patient and professional
associations within assigned region to identify collaboration and
sponsorship opportunities in alignment with marketing
strategies.
- Develop regional engagement plans in alignment with brand
strategic plans and ensure consistent tactical execution throughout
the year to drive key marketing engagement!Peer to Peer Support
- Identify and recruit faculty for national series rollout and
speaker training
- Consult with HCP's on peer-to-peer content development
- Provide training on HCP led slide deck content, updates, and
how content aligns to brand strategy
- Identify key KOL's for national and regional conference product
theaters
- Uncover regional speaker program opportunities based on local
market dynamics, provide guidance on speaker selection and content
to align speaker to local audienceMarketing Initiatives
- Lead projects compliantly and effectively through the
promotional review process to deliver high-quality work in a timely
fashion (meets deadlines). Ensures that regulatory guidelines and
AbbVie policies and processes are followed
- Provide in-depth insights to Integrated Brand Team and
commercial senior leadership based on brand key business questions
that will provide input to marketing strategy, resource
optimization and tactic development to drive brand performance
- Marketing lead for field competitive insights for the assigned
region
- Understand objectives and key business insights for advisory
meetings, identify and recruit appropriate HCP targets for
participation, attend and/or assist in ad board facilitation
- Responsible for understanding a specific geographical area's
market drivers, competitive landscape, and provider dynamics
- Coordinate the work of multiple external vendors and internal
departments including Agency Partners, Marketing, Market Research,
Legal, Regulatory, Medical Affairs, Office of Ethics and
Compliance, Consumer Marketing and ITMarketing Leader in Key
Accounts
- Demonstrate in-depth understanding of external and internal
drivers within account
- Marketing lead for key accounts and institutions in assigned
Region, connecting AbbVie's Integrated Brand Teams to potential
collaboration opportunities.
- Align and prioritize account initiatives for IBT.Scope and Key
Skills:
- Must be able to manage effective written and oral
communications with External Experts, including the ability to
confidently represent and protect AbbVie's interests during
interactions and/or collaborations with external stakeholders.
- Ability to translate market trends, insights and competitive
practices to draw key key business opportunities and uses them to
help develop strategic and tactical plans
- Maintains a working knowledge of industry information sources
(MD/Channel level data, audits/secondary data and primary
research). Uses appropriate data sources to evaluate effectiveness
of promotional tactics and develop business strategy
- Strong collaboration and team orientation, with experience
accomplishing results while influencing without authority
- Effectively track and manage the marketing budget. Manages
conventions, advisory board meetings, speaker programs, and
meetings within assigned budget.
- Consistently manage multiple projects to deliver high-quality
work product in a timely fashion
- Always mindful of and adheres to regulatory guidelines.
Knowledge of applicable regulations and standards affecting
Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically,
significant health care experience.
- Understanding of attributes of other AbbVie internal functional
areas and impact of relevant decisionsQualificationsRequirements:
- Bachelor's Degree required
- Previous experience in sales, sales management, or marketing
with at least 2 years of experience in Immunology (preferred)
- Travel up to 60% of the time including some weekends
- Collaborative working style, must work across an integrated
team colleagues, understanding priorities and key responsibilities
that impact the businessAdditional InformationApplicable only to
applicants applying to a position in any location with pay
disclosure requirements under state or local law:
- The compensation range described below is the range of possible
base pay compensation that the Company believes in good faith it
will pay for this role at the time of this posting based on the job
grade for this position. Individual compensation paid within this
range will depend on many factors including geographic location,
and we may ultimately pay more or less than the posted range. This
range may be modified in the future.
- We offer a comprehensive package of benefits including paid
time off (vacation, holidays, sick), medical/dental/vision
insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive
programs.
- This job is eligible to participate in our long-term incentive
programs. Note: No amount of pay is considered to be wages or
compensation until such amount is earned, vested, and determinable.
The amount and availability of any bonus, commission, incentive,
benefits, or any other form of compensation and benefits that are
allocable to a particular employee remains in the Company's sole
and absolute discretion unless and until paid and may be modified
at the Company's sole and absolute discretion, consistent with
applicable law.AbbVie is committed to operating with integrity,
driving innovation, transforming lives, serving our community and
embracing diversity and inclusion. It is AbbVie's policy to employ
qualified persons of the greatest ability without discrimination
against any employee or applicant for employment because of race,
color, religion, national origin, age, sex (including pregnancy),
physical or mental disability, medical condition, genetic
information, gender identity or expression, sexual orientation,
marital status, status as a protected veteran, or any other legally
protected group status.
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Keywords: Allergan, Aurora , Dermatology Thought Leader Liaison, Healthcare , Englewood, Colorado
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